Fever is the number of start-ups (a new company in the field of Internet-based information technology) which focuses on mobile photosharing application. As the popularity of social networking, photosharing, aka various photo also popular and in great demand.
Most recently, appeared many photosharing application to create not only easy, but also more fun. Using the application, photo shots edited to make it look more cool, and are tagged to indicate the location data, then upload them in real time on personal blogs or social networking.
Instagram, Hipstamatic, Daily-Booth, and PicPlz, are some examples. At first, a free application that only 'small project' for its users. But who would have thought the project could turn into real business benefits quickly.
Mixed Media Labs, the company that makes PicPlz, has announced that they received an injection of funds $ 5 million (Rp44, 7 billion) from Andreessen Horowitz, a venture company (venture capital), a leading. When the Internet business and information technology explodes, the role of venture capital into prominence. They helped many entrepreneurs who are unable to borrow money from banks (no collateral) to finance the business or idea.
"You certainly annoyed if it should move photos from phone, edit them on the laptop, then move again to the phone," said Dalton Caldwell, founder and chief executive who previously founded the Mixed Media Imeem.
Well, PicPlz, continued Dalton, lets users edit photos new dijepret with eight different filters. Start style of the '70s until the appearance of toy cameras. Edited photo can be uploaded to PicPlz and can be viewed by specific users or sent to Facebook, Twitter, and Foursquare. PicPlz available on Android Market and Apple's App Store to be part of a wave of consumer tech products which are made directly in the form of mobile applications. While the website so the second priority. This phenomenon may be considered strange a few years ago, but not anymore.
"I think that the company's next generation mobile applications will be considered far more important than a web site," said Dalton.
He and some other photo sharing application developers to see how to extend applications to mobile network based on the location or group of friends. Mixed Media is planning to build even more location-based applications. Currently PicPlz has been downloaded 130,000 times since the Android version of the application was introduced in May 2010 and iPhone in August 2010.
Competitors, Instagram, introduced last month and already has more than 300,000 users. Strangely, Andreessen Horowitz prefers PicPlz than Instagram, made by a company called Burbn.Sebelumnya, Horowitz invest a small amount of money in both companies. However, Horowitz cancel his intention to work with Burbn after the company's mobile service eliminates check-Indan foto.Namun focus on sharing application, because the VC to avoid investing in start-ups competing, Andreessen Horowitz must choose one.
Competition occurs even outside the photo sharing application. Facebook and Twitter so popular in mobile phones, such as Foursquare.Sementara applications like TwitPic and yfrog also allow a user to upload the photos from their mobile phone to Twitter and other sites. Greg Sterling, an analyst who studies the mobile Internet, said that it is very difficult for start-ups to compete in it.
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